What are the Responsibilities of Media…?

Media is a tool of awareness with the basic functions of education, entertainment and infotainment. In modern world, there may not be any person who is living without the help of any medium. This is because mostly people want to remain with world and to get updates from it.

But here question is that what media delivers them? It is depend on different mediums and their policies.
For example in electronic media different channel have different policies some are government supportive while some works independently and raise real issues of the society.

Things to say that it is the duty or responsibility of media to highlight bad evils of the society to the government as any victim can get justice with the help of this tool. Now we will discuss that the real responsibilities of Media are. 

The first role of media delivering the information to the public that may be in the form of news which means to gather it and report it. But must be true, fair, honest, accurate, non-biased and non-critical 

because these are the values of news and without these factors news remains not news.

The news keeps us updated informed about what is going on in and around the world, research stories and delivering information to a large and anonymous audience. The media channels spread news through television, radio, newspapers, internet, and other products that reach people, groups, and societies. Not only does the news play an investigative role or cover entertainment, but spends time in sustaining democracy, by covering stories in volatile countries so that readers may know about current situations. 

Today delivery of the news in online way had created a large impact on the people because anything happen around the world it is reached to the world in seconds. Just as people get any breaking online without waiting for the other day as it happens in newspaper matter.

The diversion of print to electronic digital news enables the reader to see the full information and react in the choice or decision making process. As our customs are rituals are different, people depict them in their way. Like fashion, food, music, education, films, and religion, all of which reflect some value of society. Our cultural environment is influenced by the way each individual perceives them.

 It is not only duty or social responsibility of the media to report just any news story one time, but it is also responsibility that with factual information it always highlights same issue again and again as one can get benefit. The media news has a tendency to dramatize disaster stories in the event that it would woe large crowds for profit. The news media has a responsibility to readers, to portray its self in a positive.

The one bigger thing is that freedom to any medium sometimes used badly owner thinks I can do anything I have the power of media that leads him in wrong direction. He or she use media for own purpose and exploit the this tool by injecting the messages of own purpose to the public which is the dangerous sign for the people of any country. Like someone uses its channel to raise any religious point against other that may be false but impacts a lot and ultimately disturb the harmony and will create biasness.

 

State and media should work together. Most countries are the followers of democracy and democracy we know that are government by the people and for their welfare..in democratic form media should obey the laws of the country and should work according to those laws but it doesn’t mean that it should be affiliated with government. As it is considered as fourth pillar of the democracy. During the political function media should be free and report issues on its own research that unbiased.

Lastly I would say it is depend upon the media of any country that it can make any country hero by showing and making positive image of the country or it can make any country zero by showing bad image of it to the world.

How Social Media affects our Health…..?

What was the life when there were no televisions, computers and mobile phones; you can say the life was not developed because of the lack of the facilities but in real sense the life was very simple. People were simple with a lot of time consuming with ourselves because there was no fastness. People were meeting with each other after long time and this was the reason there was love and respect for each other. On the other side, today there is modernity in everything, people are connected to the world means one person sitting in corner of the world can be connected to other one who is sitting in other corner and can get live updates this is because of the connectivity of whole world as a global village.

 No doubt, this technology of connectivity gives us a huge benefit but what we people really using this connectivity as a use full tool or we are exploiting it? Because I personally think that we are exploiting the technology more instead of getting benefit. We will see by taking a little example of media.

Any  Medium like radio, television or other digital medium is created or invented for the people and for their easiness but someone has said ‘Excess of everything is bad’ means everything mostly we use have two sides positive and negative ones. For example most people see television for entertainment and infotainment purpose but many others sit whole day in front of television and slowly they become habitual for whole life. So, today here we will discuss about the form of digital media that is social media.

Social media in modern world emerged as revolutionary tool for change we know that few years ago when people were not much aware about this medium they were mainly dependent on print and electronic mediums no doubt also today they are but not as much as followers of social media which includes 

Facebook,Whats app,Twitter,Snap-chat,Instagram etc. 

Today in busy world people for more or latest information go through the social media as it gives quick information with entertainment .Social media is not only a platform of connecting the people the where people from all around are connected and sharing their thoughts with each other and completing their tasks with mutual understanding but with millions of users it has been become a platform for business promotion and money making.

In social media every day we get more information about everything it is not right that we always receive true information sometimes we also wrong information which is not properly researched that people give their opinion without checking facts and this effects us in reliability matter which in result lead us to stress.

It also leads us to loneliness that people who are addicted to social media mostly try to remain alone as other cannot disturb him/her. But in real sense such people are not only wasting their time but also experiencing negative effects lack of sleep; withdraw from social connectivity and getting eye problems.   

Social media create one kind of a fear in which we mentally become sick such as fear of privacy in which personnel data can be stolen and by getting that by hacking one can blackmail you and say complete my demands either I will show this privacy to the world which in result create a worry and mind disturbance for us.

Other these, overwhelming use of social media  also creates  physical impacts on our health .for example when we are driving our focus is on the driving but when with driving we enjoying social media which mostly people do which results accidents because of the distraction. Means distraction is the harm full factor which needs to be under consideration.

Due to whole day sitting in front of the computer or before screen using social media  we are not connected with other things like exercise   which enables us to continue and spend more life but due to the habit social media we ignore the exercise resultantly we became lazy and do not do other work. And continue typing of the words on the computer affects our hands and wrists. In last I would say, Social media is a plateform for expressing thoughts words and feelings. However it depend on us how we use it positive and in efficient way or in a way which leads us to destruction of our health. Being aware of the risks and vulnerabilities if we do not care ourselves then who will do. It is up to us to make sure that social connectivity does not turn into social dysfunction.

Staying healthy on Social Media

Now one question may arise in your thinking process any educated person may not remain without use of social media its answer will be you are right nobody will deny from usage of social media the matter to say that use social media in positive way which does not affect your health including physical work and from other social causes. When you use it consciously and in moderation, it does not affect you and have a positive impact on your life.

Here are some general tips to keep in mind.

 If you have become habitual of social media and cannot remain without it, then should consult with doctor or some positive people or engage yourself in any other activity or you can also get other professional help.

 Use social media at certain times. Means there should be time table for usage which does not let you interfere with your work, studies or other relationships.

Take care yourself, communication while driving or charging your mobile phone it is harm full for your health.

Change your looking’s to your computer or in mobile phone after few minutes that will keep you in relaxation and will no effect on your eyes.

 Mostly online people sit for entertainment and waste their time and give false arguments which are without research based us do not have to continue discussion with such people.

Be positive other cannot harm you. 

Chevening (Journalism) Fellowship for South Asian region

                                                        (photo from Google)

Journalism plays a vital role throughout the history. It always plays a role of bridge among the people by raising their voice means ‘voice for voiceless’ to the higher authorities .it gives a basic right of ‘freedom of expression’ to the individuals which allows them sharing of thoughts to the world. And with the information, it also remains a medium of education and entertainment. No doubt, all the things journalism are always in favor of humans like yellow journalism which is planned one and reporting with real facts so such type of journalism mislead the public. But as I said in above mostly journalism is based on welfare of the society and such journalism, journalist which are currently working should be encouraged and motivated. For such motivation and to aware journalists with more techniques and tools of journalism United Kingdom has started a programme South Asia Journalism Programme (SAJP). 

The programme is sponsored by the UK’s Foreign and Commonwealth Office. Fellows will accept a bespoke fellowship programme titled ‘Good Governance in a Changing World: the Media, Politics and Society’. It will lead to the different ways in which the media play a part in holding democratic processes to account, including government, the civil service and security, as well as the broader political system in both the South Asia region and the UK because journalistically ethical based press can be success with the help of media.

It is a seven-week residential programme will run at the University of Westminster (London).

Journalists from Pakistan, India, Sri Lanka, Maldives and Bangladesh can apply for SAJP.

The programme is sponsored by the UK’s Foreign and Commonwealth Office. Fellows will accept a bespoke fellowship programme titled ‘Good Governance in a Changing World: the Media, Politics and Society’. It will lead to the different ways in which the media play a part in holding democratic processes to account, including government, the civil service and security, as well as the broader political system in both the South Asia region and the UK because journalistic ethical based press can be success with the help of media.

Fellowship will start in March 2019.

It is a seven-week residential programme will run at the University of Westminster (London).

Journalists from Pakistan, India, Sri Lanka, Maldives and Bangladesh can apply for SAJP.

Who is Eligible for the Fellowship?

1.     Journalist with at least seven year experience before applying

2.     Have a postgraduate qualification or higher experience in journalism

3.     Agree to accept relevant terms and conditions and expectations for the programme.

4.     Working journalist from the political and economic field

Fellowship include...

•      Full programme fees
•      Living expenses for the duration of the fellowship
•      Return economy flight from your country of residence to the UK

Application method..

Only online applications are accepted.

Click on below link for applying...

http://www.chevening.org/programme/south-asia-journalism

Deadline..

Deadline for the application is 10 October 2018.

Many people aspired to get this fellowship from different countries but there will be only selected and suitable candidates on merit and experience based can get this. British High Commissioner Thomas Drew is encouraging journalists from across Pakistan to apply for the UK Government’s prestigious Chevening South Asia Journalism Programme (SAJP) Fellowship.

The British High Commissioner Thomas Drew told that “The Chevening SAJP Fellowship is a highly valuable opportunity for journalists in Pakistan to interact and share best practice with their fellow journalists from across this region. Since 2012, we have sent over 40 journalists from the leading media organizations in Pakistan on the SAJP fellowship and they have learned more with the modern world tools and techniques of journalism”.

The seven fellows who have returned after completing their SAJP course are Emanuel Sarfraz (The Nation), Arshad Mahmood Yusufzai (Daily Times), Gonila Gill (Daily Dunya), Zia ur Rehman (The News International), Muhammad Adnan (Baluchistan Voices), Iffat Hassan Rizvi (Neo TV) and Hanif ur Rahman (Khyber News TV)...

Mass Communication Subject (Mcqs)

                              1. The term active listening has use for….

a.     True meaning and message

b.    Process of analyzing and evaluating what another person is saying    in an effort to understand 

c.     A and B

d.      None

Ans- C

2. Cool Media defined as..

a.   That are incomplete and thus require human involvement and participation

b.   Advertising method to publication 

c.   Is media that gets degraded or less clear when converted to digital format

d.    Both A and B

Ans- A

3.  “Chronemics” described as.

a.   Translation skill of messages

b.   The study of how people perceive, structure and use time as    communication

c.   Both A and B

d.   None

Ans-B

4.  Who is the “Gatekeeper”

a.     Any person who controls what media material eventually reaches the public

b.    Editor,Reporter,news director or other person who decides what material is printed, broadcast or otherwise offered to public

c.     Individual who controls the flow of information to a group of people

d.    All

Ans- D

5.  Editor is a....

a.    Sub ordinate to publisher

b.    Director of a newspaper or editorial department

c.     Both

d.    None

Ans- C

6.  Term ‘Hot Media’ is known as

a.     Chain of Communication

b.    Complete media that do not require significant human participation

c.     feedback

d.    Both A and B

Ans-  B

7.  Issues in the Mass communication can be defined as..

a.    Public concern matter

b.    Potentially impact 

c.     A and B

d.    None

Ans- C

 8.   What is ‘Metaphor’

a.    A Figure of speech in which or a word or phrase relates one object   or idea or to another object or idea that are not commonly linked   together 

b.    Surveillance

c.    Immunization

d.    Both

Ans- A

9. The concept of  ‘SYMMETRICAL’ refers to..

a.     Natural relation to an object

b.    Form of Communication and relationship in which power is equal between partners

c.     A and B

d.    None

Ans- B

10.  Mainstreaming  is...

a.   Arguments that heavy television viewing diminishes differences in perceptions of reality caused by demographic and social factors

b.   The effect of television in stabilizing and homogenizing views within a society

c.     A and B

d.    None

Ans- C

11.   Who is publisher?

a.    Owner of publication

b.    Chief official of a newspaper who directs financial, mechanical and   administrative operations

c.     A and B

d.    None of these

Ans- C

12.  In 1960 ‘SMCR’ communication model was given by

a.     Lasswell

b.    Roger

c.     Goebbels

d.    David Berlo

     Ans- D

      13.   In Digital mass communication ,audience is

a.     Huge

b.    Uncultured

c.     Passive

d.    Participatory

                      Ans- D

                         14.  Hypodermic Needle theory described as

a.     The belief that people receive information directly without any intervening variable, as in vacuum

b.    That information should transport

c.     feedback

d.    Both B and C

Ans- A

 15. Layer by layer development communication is described as..

a.     Developmental onion

b.    Developmental roll

c.     Developmental scope

d.    Both B and C

Ans-A